Sales & Marketing Policy
For many people, one of the most worrying aspects of making home
improvements, such as Double Glazing, replacing Doors or building
a Porch, is the SALESMAN'S VISIT. We've all seen, heard and read
about the horror stories.
For an excellent in-depth report, visit BBC Watchdog click
One subject deserving special attention is the 'Home Improvement
Plan,' or 'Finance,' to give its more honest but less
This is especially true when faced with a 'great offer' 'only available
NOW,' from the friendly Double Glazing Salesperson sitting on your
sofa. "We haven't sorted out the money yet," you may say, thinking
to defer your decision.
"No problem," replies the salesperson, "we have a great 'facility'
(that's another nice word for Finance) available to allow you to
take advantage of this offer. Funnily enough, I was going to mention
it anyway, because it could save you some money!
Now Read On;
Beware of Double Glazing Sales-people offering cheap prices if you
sign up on 'their' special Finance Scheme. The cheap price is often
achieved by adding the discount into the Finance Package. You may
even be offered a 'Cash-Back' - this is actually a way of getting
you to borrow even more money, at very high interest rates, sometimes
approaching 30%! And it is the high interest rates that fund the
discounts & pay large commissions, again sometimes as much as 30%
of the Contract Value, to the Double Glazing Company and to the
Salesperson. Obviously somebody has to pay for this, and you
guessed it, it's You!
Be very, very wary, if you are told that you can 'simply' settle
the 'Plan' without any penalty, after the Installation - it's not
true! What is true is that; There is no such thing as a free lunch!
If it sounds too good to be true - it probably is! As a friend of
ours used to say, "Banks? Those guys wouldn't give a crippled
crab a crutch!"
Our final word on this subject; You wouldn't buy Double Glazing
from a Building Society or Bank, so why buy Finance from a Double
Sadly, most companies, including all of the large well known ones
and most of the rest, still use self employed commission only sales
agents. These people are dependant upon selling to you today,
in order to eat tomorrow.
It's a very hard, cut-throat way to earn a living and only the most
persistent, hard nosed types survive! Morals, ethics, best practise
and advice really don't come into it, not when your decision about
whether or not to place an order, now, or in the future, with the
individual in front of you, or with someone else, makes the difference
between that individual eating tomorrow, or not!
Inevitably, the whole "merry-go-round" of pressure selling, unbelievable
discounts, using sales "techniques" to "close" orders "on the day",
fantastic special offers, telephone calls to Managers & Directors
for imaginary "special" discounts and "once in a lifetime" offers
to be a "Show Home", "only available today!" of course, continues,
Our purpose here, therefore, is to let you know exactly what you
may expect if, after talking to us, you decide to invite us into
your home for the purpose of preparing a quotation:
(If you have designs and sizes, we can often provide an estimate
by 'phone, fax or email - see our PRICES
- We do not use any Direct Sales Marketing Methods. Specifically,
we do not Door Canvass or Telephone Canvass. You will only ever
be contacted by us in response to your enquiry and you will not
receive follow up calls. Your details will be kept secure and
will never be sold or passed on to any third party. Upon request,
your details will be deleted from our records.
- We will make an appointment with you for a specific time on
a specific day - and turn up! We will not insist that your Husband,
Wife, Partner or other ".decision maker" needs to be present.
Nor will we insist that you allow us any particular amount of
time. Usually 20/30 minutes is enough to take measurements. If
you want to see various product samples, have lots of questions,
or if the job is complicated, then allow a little longer. But
that is up to you, we will never outstay our welcome!
- Our estimator will have an in-depth knowledge of all aspects
of Replacement Window, Door Design, and Porch Construction, and
the first thing that he or she will do, is listen to you, to find
out what you have in mind and what is important to you. Then,
you can discuss and agree designs and specifications for the main
quotation, and any alternatives.
- Our Quotations are valid for 3 months and we are quite happy
to deliver them to you verbally or by telephone, post, fax or
- We have a fixed price list and we do not use commission based
sales agents. You will always be given our best price and your
intelligence will not be insulted by the offer of an inflated
price with a huge discount .... "only available today!".
- That's it, then it's up to you. Of course, we would like some
feedback and eventually a Yes or No, but in your own time, and
without any pressure from us. After you have completed your investigations,
got your quotes and the answers to any questions or queries that
you may then have, make your decision.
If, as far as we are concerned, the answer is no, then 'Thank
You' for giving us the chance to quote. If the answer is yes,
then, 'Thank You Very Much!'.
- Should you decide to place an order with us, either now or in
the future, you will have 5 days during which you may cancel it,
without penalty, and receive a full refund of your deposit. This
is clearly detailed on our Sales Agreement.
- Customer deposits are covered by a Deposit Indemnity Insurance
Scheme guaranteeing that the work contracted for will be carried
out at the contracted price in the event of the company ceasing
to trade for any reason before completion of the work.
- Work will be Measured by a Qualified Surveyor and Installed
by Qualified Fitters.
- Every installation is issued with an insurance backed Guarantee
from IPFWI, the Incorporation of Plastic Window Fabricators and
Installers, covering materials and labour charges for repairs
or replacements for the 10 year Guarantee period in the event
of the Company going into liquidation.
- Should you require funding to finance your purchase, then we
recommend that you approach your own Bank, Building Society, a
reputable 'Direct Line' lender or Personal Financial Advisor as
they will be able to offer you the most competitive rates of interest
and appropriate advice for your individual circumstances.